Target Audience

Target audience is the people you want to get the attention of when conveying a message. This is usually determined by gender, age, marital status and more. So why do you need to have a target audience when photographing?

When doing a project or exhibition I think it is important to consider your target audience. There is a difference between doing work, for example, a tourist company or a school. Even when doing an exhibition, I think you need to choose to whom you want to communicate your idea. Writers Photler (2016) and Sarah Jacobs (2013) also says that it’s very important to first determine what you want to do. From there you create your target audience and work on a solid portfolio so when a client does approach you, they would have a clear vision of what you offer. If you don’t have a specific audience, you might confuse the client on what you are good at. Sarah Jacobs (2013) goes on to suggest that when working for a company it would be best to do research to see who the company is targeting.

To sum it up it’s important to determine a target audience, whether it is you have your own business or working for another company.

(Chabot, 2019)

Information Citation:

Jacobs, S. (2013). The 5 Steps to Figuring Out Your Target Audience. [online] PhotoShelter Blog. Available at: https://blog.photoshelter.com/2013/10/steps-to-figure-out-target-audience/ [Accessed 14 Oct. 2019].

Medium. (2016). Why Is It Important To Understand Target Audience For Photographers. [online] Available at: https://medium.com/@photlercom/why-is-it-important-to-understand-target-audience-for-photographers-dc7376b8f50e [Accessed 14 Oct. 2019].

Sprout Social. (n.d.). What is a target audience?. [online] Available at: https://sproutsocial.com/glossary/target-audience/ [Accessed 14 Oct. 2019].

Image Citation:

Chabot, L. (2019). Starry. [image] Available at: https://www.behance.net/gallery/85407093/STARRY-LM-CHABOT?tracking_source=curated_galleries [Accessed 14 Oct. 2019].